samueldavis.org // design / development / management

Passionate design leader with more than 15 years of experience in design and technology. Deep experience leading teams over a series of mergers, acquisitions and digital transformations across B2B, B2C, and SaaS environments.

Strong ability to build trust quickly with clients, internal teams, and key stakeholders to ensure success for short- and long-term growth. Skilled at turning ambiguity into clear operating models, and research into measurable business outcomes.

Key Skills User Experience Design, Customer Experience, Customer Research, Customer Interviews, Competitive Analysis, Emerging Markets, Conflict Resolution, Risk Mitigation, Leadership Alignment, Global Strategy and Deployment, AI leadership and adoption, Executive facilitation and workshops.

Selected Work

Case Studies

Projects spanning enterprise platform transformation, AI-assisted prototyping, global events management, and B2B e-commerce at scale.

Charter / Spectrum

Design & CX Transformation

Led a multi-year transformation advancing Spectrum's experience strategy and design maturity across the Product and Technology organization.

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CX Day Events

200+

Attendees

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Key Achievements

Formalized design-led collaboration across multiple organizations
Empowered hundreds through CX education and culture-building
Influenced executive priorities through measurable ROI and OPEX reduction
Introduced responsible.ai approach into the AI stack
Crafted mentorship pathways and built an innovation team
Delivered keynote on customer journeys to 200+ employees and executives

"Sam communicates well at-scale... his ability to gain the confidence and interest from various teams across the organization has been exemplary."

— Sr. Director Design, Spectrum

Workshops & Service Blueprints

CX Day — Customer Journeys Keynote

Google / Alphabet · EPAM Continuum

Global Events Management Platform

Built and led the team redesigning Alphabet's global events management platform serving government officials, industry leaders, and high-profile guests across YouTube Studios and Google offices in 42 countries.

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User Interviews

100+

Designs Iterated

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Project Scope

10 workshops across diverse stakeholder groups
23 customer interviews, 80+ artifacts collected
8 vendor assessments, 4 architectural reviews
3 working groups formed with Change Control Board model
Integrated Google Maps, Calendar, and YouTube into platform
Removed monotony of forms across 42 countries

"Sam ensures every conversation with users and stakeholders stays purposeful and on track. He brings clarity to complex topics and keeps teams moving in sync."

— Google Technical Program Manager

View Prototype →

Events Platform — Explore & Location Views

Dashboard & Event Orchestration

Lumen Technologies

Cloud / Telco B2B E-Commerce

Led portal and API ordering experience from quote to cash, powering Lumen's $4B migration from legacy brownfield systems to a modern Salesforce ecosystem.

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$15M

ARR Delivered

$4B

Program Scale

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Methodology

End-to-end PM from opportunity through customer launch
Continuous discovery: secret shop, analytics, surveys, usage metrics
Customer-focused, collaborative, iterative design methodology
$4B brownfield-to-greenfield Salesforce migration
Portal handling thousands of concurrent users globally

Outcomes

$15M ARR through improved portal and API ordering flows
OPEX reduction through service consolidation
Scalable design system across global telecom clients
Led cloud transformation and order automation of legacy systems

"I was truly impressed with Sam's process of interviewing customers, getting feedback, finding pain-points and customizing the experience accordingly. "

— Director Engineering, Lumen

View Marketplace Site →

Control Center Portal

B2B E-Commerce Checkout

Rogers · EPAM Continuum

MySpend — Telecom Service Design

Stepped into an undefined engagement and rapidly built trust with the Rogers team, leveraging deep telecom expertise. Led journey mapping, service blueprint workshops, and design spikes toward a defined MVP roadmap.

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MVP

Roadmap Defined

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Key Deliverables